Burst out in a hearty laugh reading this post from Michael Gray. He takes Robert Scoble as an example for 'Web 2.0 Weenies' who get caught by the reality cops. In a nutshell he claims that most social media activities consist of communictaion, sharing, etc – but have nothing to do with earning real money.

As Michael says – it makes little sense trying to validate or falsify his claim. I'm sure most of us would start arguing against it immediately. But what he definetely should have done is to start his post with the very last part – by addressing the right target group – the marketing guys.